Tonya’s function at PRIA Healthcare:

Tonya’s life before joining the People of PRIA Healthcare:

Tonya’s life outside of PRIA Healthcare:

Tonya’s full bio:

Tonya is an accomplished and respected leader in the fields of healthcare economics, reimbursement, and market access.  With over twenty-five years of experience and expertise in the healthcare arena, she possesses a global understanding of healthcare payment and delivery system ecosystems for new and emerging technologies.  She currently holds the position of Executive Vice President at PRIA Healthcare where she’s a member of the leadership team and head of the Reimbursement, Value Generation and Market Access (RVMA) services. 

Prior to joining PRIA, Tonya held leadership and consultant positions within prominent organizations, including Johnson & Johnson, Quorum Consulting (now Guidehouse) and MCRA, and is recognized as a strategic consultant with an understanding of what it takes to successfully establish market access and adoption for new and innovative medical technologies. 

Throughout her career, Tonya has consulted with several new medical technologies including implantable devices, digital health, diagnostics, DME and molecular diagnostics, across multiple disease areas, including cardiovascular, neurology, electrophysiology, urology, gastroenterology, gynecology, otolaryngology, general and bariatric surgery, orthopedics, spine and pain management. 

Her leadership and innovative reimbursement solutions has contributed to the establishment of new payment and coding methods, positive coverage and trusted advisor relationships with multiple stakeholders, including MedTech investors, payer partnerships and specialty societies fostering access and the adoption of new technologies within multiple countries.  Tonya played a significant role in the broad market adoption of bariatric surgery, pioneering reimbursement pathways and patient access through collaborations with Johnson & Johnson government affairs, specialty societies, health technology assessments and third-party payer organizations.

Tonya is strategic, practical, and opportunistic in her approach to reimbursement and market access. With an expertise and knowledge of global macro healthcare policy trends and direct experience in tactical execution of successful market access and reimbursement strategies, her understanding of how policy is translated into practice sets her apart as a unique and innovative leader in the reimbursement field. Tonya holds an undergraduate degree from the University of Michigan in Health Policy and a Master of Public Health and Global Healthcare from the University of California Los Angeles and is frequently invited as a guest speaker on market access and reimbursement issues.  Tonya serves as a judge and value framework coordinator for MedTech Innovator and is an invited guest speaker with multiple organizations.