What We Do

Who We Help



Led by veterans of the medical device industry, PRIA is devoted to bringing the latest medical technologies and procedures to physicians and patients nationwide.

Informed by clinical data, we partner with the most experienced reimbursement firms and use a centralized, data-driven communication strategy in our patient access process, working to convince insurance companies to cover life-changing medical devices and procedures.

Providing transparency throughout the process, our innovative patient-access portal is the only one of its kind. This, combined with our attention to detail and flexibility, enable us to control the chaos of case management and design effective, custom solutions for each of our clients.

Our passion comes from our commitment to give time and good health back to patients in need. Because of this, we are always looking for ways to accelerate the adoption and commercialization of the most advanced medical procedures and treatments.

Our Mission

Every day, PRIA is motivated by the fact that what we do is positively changing and sometimes saving lives. Through consistent, centralized, and data-driven messaging and communication, we aim to accelerate market adoption of innovative medical devices, procedures, and treatments, so that patients receive the care they need and providers can do their jobs as effectively as possible.

Our Values

  • Be A Perpetual Learner
    In the ever-changing, unceasingly chaotic healthcare industry, it is vital that we remain dedicated, curious students—always asking, seeking, absorbing, and observing so we can apply new information in creative, never-before-seen ways to stay three steps ahead of the competition.
  • Stay Endlessly Persistent
    We will persist until we succeed. For us, backing down in the face of adversity is not an option. Whether they know it or not, men, women, and children throughout the country rely on our courage and undying perseverance to make the best and most effective care accessible. We see it as our duty, then, to do whatever we possibly can to make that happen.
  • Always Push the Boundaries
    Our potential can only be as great as our willingness to defy the status quo, break down walls, and confidently forge ahead into uncharted territories. This is never the easy route, and successful innovation and growth have never—and will never—be easy, but together we must use every day as an opportunity to discover and pioneer new services and capabilities.
  • Embrace Individuality
    Two words, yet one damn hard thing to do. But not at PRIA, where individuality is not only encouraged—it is required. We know that the collection of all of our diverse backgrounds, quirky personalities, and assorted interests is what makes working at PRIA such an exciting, energetic, and fun experience. In fact, it is what makes us a family both in and outside of the office.
  • Remember Our Purpose
    Sometimes, we will win. Other times, we will lose. That is an indisputable fact about our business. But always remember to control what you can control and never forget the positive, life-changing impact our work has on our fellow human beings, their families, and their friends. So, when the day feels long and the bounces are not going our way, we stick together and move forward knowing what we do is changing lives for the better.