What We Do
Who We Help
PRIA Healthcare (PRIA) Announces New CEO
Jeffrey Sirek selected to serve as CEO with intention on continuing company’s impressive growth TORRINGTON, Conn., Dec. 16, 2022 /PRNewswire/ — PRIA Healthcare (PRIA), a leader in technology-enabled Market Access services that accelerates the adoption and rapid commercialization of innovative healthcare devices and procedures, is elated to announce Jeffrey Sirek as the new CEO. Mr. Sirek brings to PRIA a wide range of leadership experience and a history of successfully…
PRIA Announces New Executive to Help Accelerate Innovative Medical Devices to Market
PRIA Healthcare announced the hiring of industry vet Carlos Castillo as their Field Development Manager, a newly created position. Castillo comes to PRIA with an extensive history in the Medical Device industry spanning 13 years, focused largely on spinal and scoliosis-related therapies both regionally and nationally. Most recently, Castillo was Clinical Specialist at Vertiflex for 6 years.
Neil P. Dougherty, Vice President of Sales for Spinal Simplicity discusses how PRIA alleviates the burden of reimbursement for Spinal Simplicity and its providers
News Neil P. Dougherty, Vice President of Sales for Spinal Simplicity discusses how PRIA alleviates the burden of reimbursement for Spinal Simplicity and providers alike. "Right away the discussion of reimbursement and coverage to help these patients be treated by these new technologies comes right to the forefront of the...
Valencia Technologies Retains PRIA Healthcare to Improve Patient Access to the eCoin for treatment of Urge Urinary Incontinence (UUI)
Valencia, Calif., May 10, 2022 – Valencia Technologies Corporation (“Valencia” or the “Company”), a privately held company, today announced it has retained PRIA Healthcare to assist in patient access for Valencia’s recently FDA approved proprietary product, eCoin®. eCoin is a leadless tibial nerve neurostimulator for the treatment of urge urinary incontinence (UUI), affecting over 60% of patients who suffer from Overactive Bladder (OAB).
Genesys Spine Partners with PRIA Healthcare to Improve Patient Coverage
FOR IMMEDIATE RELEASE: Torrington, CT – AUSTIN, Texas, May 3, 2022 /PRNewswire/ — To assist with patient reimbursement solutions, Austin-based medical device manufacturer Genesys Spine is partnering with PRIA Healthcare. The partnership focuses on improving patient reimbursement for Genesys Spine’s SIros™ and SIrten™ SI joint fusion systems…
PRIA Healthcare Announces Investment from Aldrich Capital Partners
FOR IMMEDIATE RELEASE: Torrington, CT – PRIA Healthcare Management (PRIA), a leader in technology-enabled Market Access services that accelerate the adoption and rapid commercialization of innovative devices and procedures, today announced a significant investment from Virginia based growth equity firm, Aldrich Capital Partners. With the support of growth capital, PRIA Healthcare will quickly expand its Market Access solutions…
PRIA Healthcare Acquires Lindstrom Healthcare Advocacy
FOR IMMEDIATE RELEASE: Torrington, Connecticut. August 10, 2020, PRIA Healthcare (PRIA) announces the acquisition of Lindstrom Healthcare Advocacy (LHA) and its founding owners, Walter and Kelley Lindstrom. LHA’s acquisition will enable PRIA to continue accelerating their mission of positively impacting patients in need of innovative healthcare products and treatments. “A mutual passion for patient access to care was the natural synergy and driving force behind the acquisition,” asserts Michael Simon, Founder and CEO of PRIA…
PRIA Healthcare Welcomes Kelli Hallas as Vice President
Torrington, Connecticut. April 29, 2020, PRIA Healthcare Management is pleased to announce that industry veteran Kelli Hallas has joined the Executive Leadership team assuming the role of Vice President. Kelli is a recognized and accomplished leader in the reimbursement and health economics sector with over 25 years of experience developing and executing strategic reimbursement plans. She has a comprehensive understanding of the U.S. healthcare environment and has supported new medical technologies across numerous clinical applications. Kelli has successfully navigated companies through all stages of the product lifecycle, from concept through commercialization…