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Kristofer Munroe, JD

Director of Compliance and Reimbursement, Health Economics, and Market Access

Kristofer’s function at PRIA Healthcare:

Kristofer works with client product leadership teams to develop high level KOL and payer influencer strategies to aid in the implementation of effective medical technology (“MedTech”) market access strategies. New to PRIA Healthcare, but a seasoned market access professional, Kristofer has helped design and lead successful built-to-scale market access campaigns for a diverse array of clients ranging from bootstrapping startups to billion-dollar commercial launches. In his prior role at Argenta Advisors, Kristofer helped bridge the gap between high-level evidence and value proposition development and individual payer, and patient, reimbursement support. He worked with Argenta’s project teams leading cross-functional groups for specific projects, including the creation of complex health economics and outcomes research (HEOR) collateral, executive summaries, advocacy templates, and coding guides. Supporting clients with payer expertise and attorney quality advocacy to help improve patient access to novel MedTech.

Kristofer’s life before joining the People of PRIA Healthcare:

Prior to joining Argenta, Kristofer had over 15 years of experience in advocacy and healthcare policy research. He began his MedTech career as a policy researcher and analysis for a medical policy aggregation service. After becoming an attorney, he directed his attention toward consumer and healthcare issues by founding his own firm. As an attorney he represented individuals in issues related to healthcare and consumer law and provided business expertise in compliance programs focused on provider interactions, including design, training, and implementation. His legal work included direct interaction with HHS OIG on behalf of his clients.

Kristofer is a member of the MDG Boston, the American Health Law Association, and he is an advisory board member for the Massachusetts Medical Device Development Center (M2D2). He has championed several innovation-centered educational forums and presents to large groups as a subject matter expert on issues related to MedTech reimbursement strategy, value-based evidence generation, and market access-related matters.

Kristofer’s life outside of PRIA Healthcare:

Kristofer has been engaged in advocacy through his work and as a volunteer serving on non-profit boards and committees as an advocate for consumers and patients. In his time off he volunteers as a boxing and Special Olympics track coach.

Kristofer’s full bio:

Kristofer works with client product leadership teams to develop high level KOL and payer influencer strategies to aid in the implementation of effective medical technology (“MedTech”) market access strategies. New to PRIA Healthcare, but a seasoned market access professional, Kristofer has helped design and lead successful built-to-scale market access campaigns for a diverse array of clients ranging from bootstrapping startups to billion-dollar commercial launches. In his prior role at Argenta Advisors, Kristofer helped bridge the gap between high-level evidence and value proposition development and individual payer, and patient, reimbursement support. He worked with Argenta’s project teams leading cross-functional groups for specific projects, including the creation of complex health economics and

outcomes research (HEOR) collateral, executive summaries, advocacy templates, and coding guides. Supporting clients with payer expertise and attorney quality advocacy to help improve patient access to novel MedTech.

Prior to joining Argenta, Kristofer had over 15 years of experience in advocacy and healthcare policy research. He began his MedTech career as a policy researcher and analysis for a medical policy aggregation service. After becoming an attorney, he directed his attention toward consumer and healthcare issues by founding his own firm. As an attorney he represented individuals in issues related to healthcare and consumer law and provided business expertise in compliance programs focused on provider interactions, including design, training, and implementation. His legal work included direct interaction with HHS OIG on behalf of his clients.

Kristofer is a member of the MDG Boston, the American Health Law Association, and he is an advisory board member for the Massachusetts Medical Device Development Center (M2D2). He has championed several innovation-centered educational forums and presents to large groups as a subject matter expert on issues related to MedTech reimbursement strategy, value-based evidence generation, and market access-related matters.

Kristofer has been engaged in advocacy through his work and as a volunteer serving on non-profit boards and committees as an advocate for consumers and patients. In his time off he volunteers as a boxing and Special Olympics track coach.