Feb 5, 2025 | Blog, News
As we enter 2025, the MedTech industry is poised for significant transformation. Two key areas expected to drive growth are robotic surgery and artificial intelligence (AI), which are garnering increasing attention from investors, clinicians, and innovators. However, while these technologies hold immense promise, a critical challenge remains: the absence of separate reimbursement pathways, such as new codes or distinct payment categories. Instead, these innovations must navigate existing reimbursement frameworks, making market access and evidence generation essential for their adoption. Demonstrating their value through proof, rather than a mere proposition, is paramount. Let’s examine these trends and explore the reimbursement and market access insights shaping their trajectory in 2025 and beyond.
Nov 26, 2024 | Blog, News
PRIA’s Ryan Nolan recently hosted an insightful webinar on overcoming the adoption challenges of groundbreaking AI innovations in MedTech. He was joined by industry experts Stacey Stevens, Laurel Sweeney, and J. David Giese, who shared strategies and real-world experiences in the complexities of implementing AI solutions in healthcare.
Oct 8, 2024 | Blog, News
PRIA Healthcare, a leader in innovative patient access and reimbursement services, is proud to announce the acquisition of Argenta Advisors, a renowned consulting firm specializing in market access and reimbursement strategy. The acquisition, finalized on September 1, 2024, represents a significant step in PRIA Healthcare’s mission to enhance its comprehensive suite of services and further support medical technology companies in navigating the complexities of the healthcare landscape.
Jun 22, 2023 | News
Missed our insightful webinar on “Why ‘Code Shopping’ Isn’t Ideal for Your Reimbursement Strategy”? Don’t worry, we’ve got you covered! Watch the full recording of our engaging discussion led by our reimbursement experts, Tonya Dowd, MPH, and Jennifer Saab, MSM, CPMA, COC. Gain valuable insights into the implications of code shopping and learn how to establish an effective reimbursement strategy for your MedTech innovation.
In this webinar, we delve into the importance of validating the appropriate CPT® codes, the impact of code shopping on your technology’s value, and the intersection of coding and payment. Discover key takeaways and best practices to unlock the full potential of your innovation in the ever-evolving healthcare reimbursement landscape.